FIRST ARTICLE SYSTEMS · DRAFT PLAYBOOK
Same operating system. Two products. Never clone pillars or CTAs across seats.
Not viral. Not influencer. The obvious choice for the industrial and project-based buyer.
OVERALL STRATEGY
Longer native teaching. Profiles act as landing pages. Deal acceleration and teaching outrank vanity likes.
Founder-builder ~70% + Educator
Desk product. Episode-native posts plus rare weekday snipes. Rotate Ask, Map, and the $1,500 founder workshop. Discovery call is not every post.
Operator ~70% + Educator · Executive Advisor
Board-altitude teaching from the Vesey five only. fa-vesey / Sol 5.6 writes. Workshop ask stays rare.
Brand + announcement home
Not Patrick’s craft feed. Not Greg’s teaching seat. Approved shorts and repurpose only after Patrick says go.
The board is shared. The point of view is not.
OVERALL STRATEGY
Interest graph first: ICP keywords and behavior built for send, quote, reply, save, and dwell. Likes are the weakest signal.
Founder-builder pillars and CTA lanes. Episode-native plus weekday snipes when a real hit exists.
LinkedIn Executive Advisor only. Do not invent a Greg X product.
Confirm handle before this rail goes live. No handle or cadence is invented here.
X rewards a sharp point of view in a live conversation. Silence beats filler.
FOUNDER-BUILDER ~70% + EDUCATOR
The desk product: show the exception, name the agent job, and keep the operator in control.
| # | Pillar | Who | What | Why | How |
|---|---|---|---|---|---|
| 01 | Desk exception | Coordinator / leader | The chase or unresolved exception | Expose where judgment is buried | Start at the desk and the missed handoff |
| 02 | Named agent jobs | Person who owns the work | One bounded job for an agent | Make automation concrete | Name inputs, action, approval, and evidence |
| 03 | Not another dashboard | Existing software owner | Agents inside the current stack | Avoid another system to feed | Connect work; preserve human authority |
| 04 | Pre-proof builder | Industrial buyer | Build artifacts and honest constraints | Earn trust before case studies | Demonstrate the work; never invent proof |
| 05 | Map, then 20 minutes | Buyer with a bottleneck | A small diagnostic next step | Move a long-cycle deal forward | Rotate Ask / Map / founder workshop |
Founder angle. Discovery call is not every post.
Industrial long cycles, not lead-magnet spam.
Empty board means no VOC line that week.
Build in public only as far as the evidence goes.
EXECUTIVE ADVISOR · OPERATOR ~70% + EDUCATOR
Board-altitude teaching from lived operator truth. Greg’s product is not Patrick’s product.
Grok never writes Greg. Vesey is the spec/front door only.
Return · security · memory · integration. Start from VOC nouns when the board has them.
Announcement is live. Reshare that world. No Shannon, split, or org-chart explainers.
Operator authority comes from the altitude and the evidence, not borrowed founder language.
FORMATS ASSIGNED BY SEAT
A format is a delivery mechanism. The seat, pillar, live input, and job of post still decide what it becomes.
| Format | Job | Patrick | Greg | Company |
|---|---|---|---|---|
| Episode-native | Turn a JD teardown, system walkthrough, podcast, or talking-head beat into a native post. | Primary on LI + X | Use only through fa-vesey at board altitude | Approved repurpose only |
| Conviction / one claim | Hold one clear opinion to one pillar. | Builder claim from episode or live VOC | Executive claim via fa-vesey | Brand claim only |
| Framework / doc | Make a useful operating model inspectable. | Desk map or system | Board framework | Approved visual artifact |
| Story | Use a lived moment to teach one lesson. | Desk story | Board / career lane; lived only | Announcement context only |
| Snipe | Quote a live VOC or competitor landing hit, add a take, and tie it to a pillar. | Weekday; flag for approval | Only if fa-vesey routes the board-altitude angle | Not a default company format |
| Company short / repurpose | Distribute an approved episode asset. | Source seat | Not Greg’s product | After Patrick says go |
The factory creates the material. The seat determines the cut.
FACTORY-DERIVED · NOT MUBBU VOLUME
Every frequency that does not appear in the lock is labeled PROPOSE · NOT LOCKED. Weekend is off. Snipes run only when a live hit exists.
Weekday only. Real VOC or competitor landing hit. Flag Patrick. Silent when empty.
Weekday teaching pack. Workshop rare. fa-vesey / Sol 5.6 only.
Nothing publishes until Patrick approves.
Profile views · maps/asks · bookings · CXO replies. Cut reach-only.
The calendar follows the factory. It does not become another content mill.
EXISTING NODES + NAMED GAPS
Roles stay bounded. Research enters the board; drafts route to the right writer; Patrick remains the publish gate.
| Node | Job in this OS | Boundary / handoff |
|---|---|---|
| Sharon | Front door; routes Strat queues. | Pulls Patrick for approval. |
| Strat | Reads VOC boards + competitor landing; queues topics and keeps the seat split. | Never posts, writes Greg copy, or invents quotes. |
| Content | Three-episode YouTube week, shorts, and Patrick-facing native packets. | Draft until approved. |
| Vesey / fa-vesey | Vesey routes the Greg seat; fa-vesey / Sol 5.6 is the only Greg writer. | Grok never writes Greg copy. |
| VOC-x / Voc-LI | Produce the current ICP voice boards and own follows. | Empty or blocked means say so. |
| Research + competitor watch | Drop/watch inputs and weekday landing hits at 08:00 + 15:00. | Confirmed live URLs; no invented metrics. |
| Magnet | Produces the map when the CTA lane is Map. | Support node, not strategy owner. |
| Pipeline | Receives the handoff after a map is sent. | Downstream, not strategy owner. |
| fa-design | Visuals and playbook artifacts. | Drafts; does not publish. |
Do not stand one up in this visual. Content drafts Patrick for now.
No company X cadence until a live handle is confirmed.
A clean handoff is part of the strategy. No node quietly absorbs another node’s job.
LOCKED SKIP LIST
Greg copy only via Hermes fa-vesey / Sol 5.6. Grok never writes Greg.
The operating system is valuable because of what it refuses to automate.